Would you trust this man? The evidence overwhelmingly suggests that, yes - actually you should. For your copywriting at least. And that’s because I’ve had the pleasure of winning the award for Most Trusted Freelance Copywriter 2019 (Devon) from SME News. If that doesn’t sway you, I don’t know what will. Building trust with consistency
Any business, large or small, benefits from client testimonials. For a freelancer like me, a 5-Star Google review is like SEO gold. But for any business, having the ‘social proof’ of genuine case studies can make a real difference to your bottom line. But why are case studies important for your business? Reviews and testimonials
So, you're looking to get your freelancing groove on, but where the hell do you start? I'm sharing a few of my own plans and evergreen tips on what to do, how to do it, and how to survive. All things that helped me when I ditched the office life. Making that leap from the
How's your website ranking these days? Are your content marketing and blogs still appearing high in Google search results? If not, and you want them to rank higher, use our four simple tips on how to write better blogs and drive more traffic to your site. If you’re running any type of business, content marketing
Setting up and settling into the freelance life (in any field) and working for yourself can be a pretty challenging time. When you've made that decision to create your own destiny rather than continuing to work for 'the man', it's all down to you. End of story. No more guaranteed salary, paid holiday or pensions.
One of the most important things about the freelance life (or any other business for that matter), is bolstering the client list. We all need clients to survive and want our metaphorical rolodexes to be stuffed full of them, all emailing and calling in need of our services. That’s the idea anyway. The reality can
Every now and again, your Twitter feed can suddenly be doused with tweets involving a certain hashtag asking you to ‘#MakeAComedyScary’ or ‘#RuinAWeddingIn5Words’—the usual trivial phooey that keeps the tweet elite’s creative juices flowing. It’s just another weird and wonderful internet phenomenon that usually lasts for about 48 hours before it disappears and is forgotten
“Copy is a direct conversation with the consumer” A succinct little quote that neatly sums up what copywriting is. But many businesses don’t use a copywriter because they’re not entirely sure of what it is we actually do or the value we can add. Which leads them to the question, “Do I even need one?”.
I have a strange feeling. I've found myself making money doing something completely different. And I like it. OK - so copywriting isn't 'completely different' as such, but it's different for me. It's become a career change at the tender age of 43 and it suits me. From printing press minder to Mac artworker (as
You know that point when life’s going pretty well, good things are happening as a copywriter and in life in general? Then, over there on the not too distant skyline, there’s a small rain shower, that you know is going to come and drench you just at the wrong time. For me, that particular downpour