Client: Coldharbour Farm Shop
Project: Web copywriting for new farm shop website
When: Summer 2019
Working with web development specialists, Connexion Software, I wrote fresh content for a brand new website for local, award-winning foodies, Coldharbour Farm Shop. With an already loyal customer base, they wanted to appeal to a wider and younger market and the copy needed to reflect they’re more than just a farm shop.
Based in Ottery St. Mary, award-winning Coldharbour Farm Shop and Café has served delicious, home-cooked meals using their own fresh, seasonal ingredients since 2016. Plus, together with products from other local suppliers, a range of their own home-cooked produce is also available to buy.
This thriving business has grown through hard work and an excellent reputation. Not to mention a little help from their Facebook and Instagram pages. The next step for them was to have a new website to attract more visitors to sample everything they had to offer.
Farm shop fresh content
Writing content for an award-winning farm shop and café means the copy really needs to reflect just how good the food and produce really is. Having already visited and tasted the amazing food on offer, it made this process much easier.
Working on the home page first, I wrote intro snippets for the rest of the site to really get that point across. And in creating a new strapline (“Farm fresh produce from field to fork“) I encompassed their home grown ethos. With this approved, it gave me a solid base to start each of the individual site pages, all written in the same style.
A recipe for copy success
The principle of any copywriting project is to create content that engages and informs the reader. So while there may be plenty of other farm shops and cafés around, it was important to help Coldharbour Farm Shop stand out from the crowd. Key to that was emphasising exactly why they’re different so the copy highlights three key areas:
1. Fresh homegrown produce and tasty home-cooked meals
2. Hands-on, friendly service
3. Commitment to full provenance and traceability of their meat and ingredients.
With all these taken care of, I added some finishing touches throughout. A subtle twist of wit, a dash of rhythm and rhyme, and some punchy alliteration. As a result, the copy shows a consistent, down to earth tone and brand character in place right across the site.
Give your own website a fighting chance of standing out from the crowd with natural copy that talks directly to the reader. Get in touch today and let’s make it happen.
Check out some other recent work for previous web copywriting projects.