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Business Case Studies
Bite-sized business success stories to build trust and show your value in how you’ve helped your customers.
Business survival is tough today. So why shouldn’t you give yourself the best chance of landing that next client? Whatever industry or sector you’re in, your business success is more than just a backstory. Documenting that success with a series of business case studies can be an important tool for marketing, lead generation, and growth.
Effective business case studies tell the story behind the success. They reveal the challenges faced, solutions provided, and even measurable outcomes achieved. They also serve as valuable social proof from genuine, satisfied customers who have benefitted from your expertise and experience. And there’s no higher accolade.
My business case study writing services can help you create a compelling account of your customers’ achievements and how your business helped them do it.
What are business case studies?
A business case study overviews and documents a real-world business project or scenario focusing on your customer and how you helped them. Without any minute detail, it will outline the problem or challenge your client or customer faced and the strategy and solution you used to help them overcome it, followed by how you implemented the solution. And if data is available, it should also document the results or the outcome. That data could be anything, such as increased productivity or sales, and your business’s impact in achieving it.
Business case studies are valuable tools and offer insights into effective problem-solving, strategic thinking, and results that have been achieved. For any potential customer looking to work with or buy from your business, a compelling case study will boost your authority in your sector or industry and can be a persuasive lead-generation tool with a high level of credibility.
How can business case studies help your business?
A great case study can urge a potential customer to discover more and could be the deal-breaker when choosing you over a competitor. Here are some ways that a case study can help your business and people looking to use your services:
Read more about why case studies are important in business and get new customers one step closer to buying from you.
What’s the process for writing business case studies?
No two case studies are the same, and there isn’t a ‘one size fits all’ style that you have to stick to. How your finished case study looks and reads can be guided by your goals, which areas you want to focus on, and whether you have access to the results of your efforts. After we’ve had an initial chat to discuss the project brief and agree on costs and timescales, the case study writing process will usually involve some of the following steps:
Please note – for ease and accuracy, I record all interviews and have them digitally transcribed for review during the project.
“Graeme developed scientific case studies for our new website, highlighting some of the success stories that have come from academic/industry collaborations at the University of Exeter.
He was a pleasure to interact with, was very responsive, and willing to work to our tight timelines. His work was excellent, and I’m very pleased with the new content. I look forward to working with him again in the future!”
Professor Benjamin Housden | CBS department, UoE Medical School