Do you have a copywriting project I can help you with?
Product Description Writing
Turn a ‘meh’ into a ‘must buy’ with descriptive, engaging, and targeted product description writing that helps you sell more.
If you operate an online-only business, your target customers can’t pop into your shop to look at, feel, or try on your products. What’s more, they certainly won’t be able to make an impulse buy. While your products might be the next ‘must have’, all any customer has to go on is your product photography – and your product description writing.
But the same is true even if you have both a physical and an online store. People love to research their next purchase online, read about the big benefits, the small details, and your all-important reviews. So from start-ups to global companies, helpful, informative, and engaging e-commerce copywriting should cover it all so you don’t miss a sale.
As a product description writer and micro copywriter, I’ll give your customers an online store experience just like the real thing, making your products stand out and sell in a crowded digital marketplace.
What are product descriptions?
Product description writing is aimed at helping your customers, giving them the information they need, and encouraging them to buy your product. But just because product descriptions need to be pretty short, it doesn’t mean they have less impact. In fact, they can often be the thing that turns a “Meh – I might buy this” into an “OMG – I absolutely must buy this!”.
Product descriptions are usually 300-400 words long and aim to pack in as much targeted, descriptive, and engaging content as possible. Whatever you’re selling, creating them with a product description writer will ensure the length, tone, and style are consistent – whether you need 5 or 50.
But you can also use micro copywriting to add impact. Whether it’s a short sentence or single word prominently positioned on your website, brochure, or hidden text in unexpected places on your packaging. Microcopy allows you to have fun showing off your brand tone of voice while making your online links much more appealing and clickable.
Why do you need product description copywriting?
Everyone’s seen e-commerce product pages online that use short product descriptions and only give the bare minimum of information. Or even just reusing the manufacturer’s content that doesn’t give any flair, style, or substance. These descriptions are usually very little help in persuading someone to buy.
So, if you want your products to stand out for all the right reasons, their descriptions must always have your customers in mind. Shout about the benefits, list the features, bullet point the technical details, and answer their questions. Therefore, written effectively, they can create a connection and increase engagement to stack the sale odds in your favour.
So that’s what people will see and read, but there are also some ‘under the hood’ reasons to invest in product description writing too. If you have an SEO strategy, you’ll have specific SEO keywords and phrases to use for each product description. You can use these in your product page titles and meta descriptions too. Adding these will boost your page in any search engine results, leading to more click-throughs and sales.
Product description writing FAQs
“The product descriptions that Graeme’s written for my range of women’s workwear are exactly what I needed.
The product pages for each of our 2-into-1 coveralls, apparel, and accessory items have really descriptive words that are easy to read and get across all the information for each item, plus a bullet point list of all the product details. Everything’s concise, but nothing’s left out – he just knows what we need. He also edits a lot of it without losing impact so we can use the main points in our PPC ads. ”
Amanda Marshall | Owner & Founder, 3 Donkeys Clothing