Project Description

Client: Quintet Construction Management // Jess Cook Design
Project: Website copywriting for a new website
When: Summer 2023
Website: quintet-cm.co.uk

Website Copywriting Portfolio

Quintet Construction Management

Quintet Construction Management delivers independent project planning and construction management across the South West. Their target audience is architects, property developers, and private clients in the commercial and residential sectors.

For a small brochure site, this website copywriting project involved writing clear, summarised service copy. The aim was to establish credibility and expertise, share contact details, and explain the company’s offerings to the core target audiences.

Project overview

Covering just a few pages, the Quintet team wanted a set of copy for a new website designed to:

  • Inform potential clients of their expertise
  • Build trust with their core audience
  • Display their previous work in a clean and simple way

Working alongside website designer Jess Cook, I developed the full set of website copy from scratch for clarity, consistency, and accessibility across all pages.

Website copywriting requirements

With all-new website copywriting needed for each page across the new site, the copy requirement came down to the following pages:

Core pages
– Main Home page

Supporting pages
– For architects
– For developers
– For clients

I started by writing the home page for the Quintet’s approval on copy style and tone, then did the same across the rest of the site. SEO was a low priority as they already had a strong reputation and wouldn’t need to rely on search results. The news page features their Instagram feed of images from their latest projects.

The copywriting challenge

Quintet already has an established reputation within the construction management sector. So the challenge wasn’t creating credibility. It was communicating their decades of expertise in a way that was succinct and used the language of their target audience. The copy needed to:

  • Reflect the company’s professional reputation
  • Summarise specialist services clearly
  • Appeal to commercial and residential clients
  • Maintain consistency across each page

Quintet has a wealth of knowledge and experience in this area, and the copy needed to get that across without overwhelming the reader.

My approach

With Jess taking care of the branding and web design, my focus was on creating a confident, knowledgeable tone of voice. I also wanted to make their construction management services, and the expertise they bring, easy for potential customers to understand. Each page focused on one sector (architects, developers, or residential clients), creating a more engaging user experience while maintaining consistency across the website.

Throughout the project, I worked closely with Quintet, refining the copy until each page best reflected the business and its services.

The results

Once the Home page had been approved, the same tone, structure, and writing style were used throughout the rest of the website. Each page delivered consistency with the others, despite serving different audiences.

The final copy helped bring Quintet online and showcase their services and previous projects. It clearly explains their range of construction management services and supports their position as a trusted, experienced team. Following final approval, the content was handed over to Jess for site population, and the new site launched successfully in September 2023.

Website copywriting for the construction industry

This website copywriting portfolio project shows how clear, summarised website copywriting can make complicated or confusing subject matter accessible to all without sacrificing meaning or credibility.

Whether you’re refreshing your brand, launching a new website, or expanding your services, I can help create website copy that’s clear, persuasive, and built around your audience.

Explore more projects in my copywriting portfolio to see how I work with different industries, audiences, and tones of voice.

Let’s talk about your website copywriting project

Planning a new website or refreshing your existing copy?

If you’re looking for an experienced property website copywriter to write clear, engaging website copy that sells what you do, I’d love to hear about your project.

Book a free 30-minute powwow and let’s talk about how my website copy can help your business stand out. Contact me or email me at write@dropcapcopy.com today to have a chat about your project.