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Copywriting Portfolio
Every business is different, and every copywriting project comes with its own challenges.
Over the last decade, I’ve worked with SMEs, marketing teams, creative agencies, education providers, and growing businesses across the UK, helping them communicate more clearly, build trust, and create content that supports their business goals.
This copywriting portfolio showcases just some of my recent projects across website copywriting, blog writing, brochures, business case studies, product descriptions, and more. From construction and property to manufacturing, healthcare, academia, and professional services, each project shows how clear, strategic copy can help businesses connect with their audience and get better results.
Whether you’re looking for inspiration or want to see the standard of work you can expect from me, my copywriting portfolio offers a behind-the-scenes look at how I approach different projects, solve the challenges, and deliver content that works.
THE CALMING MINDS PROJECT
Client: The Calming Minds Project // Jess Cook Design Project: Website copywriting for a new website When: Summer 2024 Website: www.thecalmingmindsproject.com The Calming Minds Project (CMP) is a six-year venture created by a team
SHERWOODS
Client: Sherwoods // SPS Marketing & Design Project: Website copywriting for site refresh When: Spring 2024 Website: www.sherwoodsonline.co.uk Based in Newton Abbot, Devon, Sherwoods is a leading provider of smart and sustainable facilities maintenance
PRESTIGE PROFESSIONAL
Client: Prestige Professional // Dave Hallett Web Project: Commercial copywriting for website refresh When: Autumn 2023 Website: www.prestigeprofessional.co.uk Based in Cornwall, Prestige Professional is the leading provider of specialist industrial and commercial cleaning and
UNIVERSITY OF EXETER
Client: University of Exeter Medical School // Clinical and Biomedical Sciences Dept. Project: Case studies for the Business Engagement and Innovation website When: Summer 2023 Website: www.exeter.ac.uk The University of Exeter's medical school is renowned
PLYMOUTH CHARITY TRUST
Client: Plymouth Charity Trust // Brand Biscuit Studio Project: Charity copywriting for website and digital marketing When: Spring 2022 Website: www.plymouthcharitytrust.org.uk Plymouth Charity Trust is a well-established housing charity that supports local families and offers
JESSICA BALL ASSOCIATES
Client: Jessica Ball Associates // Connexion Software Project: Web copywriting When: Spring 2021 Website: www.jessicaballassociates.co.uk Jessica Ball Associates is a Somerset-based company specialising in Technically Competent Management cover and training for permitted and exempt
What my copywriting clients are saying
We use Graeme’s blog services to create content for our website, driving optimisation and Google ranking benefits. We were doing this in-house, however, found our application inconsistent. The service from DropCapCopy is accurate, timely, hands-free, and a breath of fresh air…..one very happy customer.
The content was exactly how I hoped it would be. Graeme had clearly researched and understood the area of law and this was a very complex topic. His communication was efficient and the process effortless. He will be a regular content writer for my site.
As a start-up brand, we needed SEO web copywriting that could help us increase traffic to our site and boost our sales. Graeme’s copy helped increase our organic traffic by 25% and our overall site traffic by 29% in the first month of going live. Brilliant job! Highly recommended.
The whole team here are super impressed with the work and copywriting Graeme provided, which given a previous lack of knowledge on the subject is made more impressive. It’s been a real pleasure to work with Graeme on this, and I would highly recommend.
We enjoyed working with Graeme on a large project for the Do Book Co recently. He quickly felt like part of the team, understood the brief, and delivered what was required on time and on budget. We hope to work with him again!
Graeme took the time to really understand what we needed, asked the right questions, wasn’t afraid to challenge client decisions if necessary, and delivered copy that was clear, engaging, and on brand for our client. Graeme made everything feel cohesive and easy to read. He was reliable, quick to turn things around, and always open to feedback. Just a great collaborator who made the whole process smoother. We’re really pleased with how everything worked out. If you’re looking for someone who can write smart, effective content without the fuss, you can’t go wrong with Graeme!
Yello Studio have had the pleasure of working with Graeme at DropCapCopy for many years. We consider Graeme to be integral to our business and trust him to consistently deliver outstanding creative copywriting & content writing on brief and on time.
We were managing all our internal copy in-house until we commissioned Graeme. He’s on the ball, professional, and fits right in with our process – we couldn’t ask for more.
Graeme does a fantastic job working with us. Using the topics and points we give him, he’s increased the value of our industrial engineering case studies and general website copy, as well as our press coverage.
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