Project Description

Client: South West Laundry Solutions
Brief: Web copywriting
When: June 2017
www.swlaundrysolutions.co.uk

DropCapCopy Copywriting SWLS website copywriting

“With a quick response after the initial contact, we met and discussed my website requirements. Graeme then did further research and delivered the copy that we required. Since the website was relaunched, we’ve had an increase in enquiries.”
Patrick Coombe | Director ~ South West Laundry Solutions


After building up the business, Patrick Coombe, Director at South West Laundry Solutions (SWLS), knew that the content on his website needed updating, refreshing and expanding. With much of the limited content repeated from page to page, SWLS service offerings were now growing, so the site needed new copy across the board.

The brief

Meeting with Patrick back in May ’17, it was clear he knew he needed to take the website forward. He also knew the three web copywriting factors that were holding him back.
1. Not enough content
2. Too much repetitive content
2. He needed new content to show the expanding services.

It was also great to see that he knew how important it was to engage with his existing customers as well as new ones. The addition of a new ‘Meet the Team’ page helped get that across.

So the full brief kind of wrote itself: all new written content for six existing pages, plus four new pages. And they needed to be customer focused with clear and engaging words, with calls to actions throughout.

The project

With every straightforward brief, there’s a straightforward project and this was the case with SWLS. Patrick gave me all the info I needed for the new service offerings, as well as info for each team member bio. And knowing that he wanted the project done right, he gave me the time to get the copy written without rushing it.

With no real deadline in place, it allowed proper research time and the time to review my own words. After a couple of minor amendments (changes in offerings rather than errors), we soo wrapped up the second draft. Following full approval, I sent the copy to web designer Jamie Cottrell for him to upload. He worked on the original site and was now adding the extra pages and features to the revised version.

And we’re live…

It’s a real bonus working with a good web designer who gives access to any new site before it goes live. It’s invaluable for seeing the content in situ. Seeing how it reads when placed and to see if it needs more or less copy. All looked good, but I had a quick chat with Jamie about some font sizes, weights, line breaks and links, and he was able to get them sorted immediately. Once we were both happy, it was over to Patrick for final approval.

After a few months of going live, it’s great to see the site appearing on page 1 of the Google search results for the SEO that I incorporated into the copy.


When your website could benefit from some fresh, engaging, and reinvigorated copy, drop me an email and get in touch. Find out more about some recent projects for web copywriting.