Copywriting – It’s Not About You, It’s About Them…

By |January 10th, 2015|Blog|

Freelance copywriting means I find myself reading any amount of adverts, articles, brochures, straplines, and headlines. I'm always keen to see other copywriter's styles and how they approach their work and get the razor-sharp results they’re after. There’s also the other side of me that loves to see some of the massive copywriting fails that

George Orwell’s Rules For Writing

By |January 3rd, 2015|Blog|

Best known for his novels ‘Animal Farm’, ‘The Road To Wigan Pier’ and, ‘Nineteen Eighty-Four’, Eric Arthur Blair, AKA George Orwell, was also a keen essayist, journalist, novelist, and critic. It was this combined experience that influenced Orwell to create his own rules for writing. Six of them to be precise. Orwell's rules for

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