Whether we’re old hands at copywriting with years of dogged experience or fresh-faced rookies, improving our writing skills is an ongoing pursuit. Reading is integral to this improvement. Finding myself on the lookout for good - and bad - copy in everything I pick up, I scan the pages of newspapers and magazines to see
Freelance copywriting means I find myself reading any amount of adverts, articles, brochures, straplines, and headlines. I'm always keen to see other copywriter's styles and how they approach their work and get the razor-sharp results they’re after. There’s also the other side of me that loves to see some of the massive copywriting fails that
Best known for his novels ‘Animal Farm’, ‘The Road To Wigan Pier’ and, ‘Nineteen Eighty-Four’, Eric Arthur Blair, AKA George Orwell, was also a keen essayist, journalist, and critic. As such, Orwell created his own rules for writing. Six of them to be precise. Orwell's rules for writing As a copywriter, of all
