You know that point when life’s going pretty well, good things are happening as a copywriter and in life in general? Then, over there on the not too distant skyline, there’s a small rain shower, that you know is going to come and drench you just at the wrong time. For me, that particular downpour
Anyone who has done it or knows anything about skydiving will tell you, repeatedly, that you HAVE to do it. It’s something you NEED to do. It will be the best thing you’ll EVER do. It’s an experience of a LIFETIME. Not normally one to fall for such platitudes, how did this endeavour come about
We all get writer's block at some point, whether we’re copywriters, creative writers, novelists or bloggers. And these ‘blocks’ aren’t always limited to users of the pen. They can happen whichever creative path you’ve chosen and it can be tough to crack. As a copywriter, it’s more likely that a lack of inspiration can take
Whether we’re old hands at copywriting with years of dogged experience or fresh-faced rookies, improving our writing skills is an ongoing pursuit. Reading is integral to this improvement. Finding myself on the lookout for good - and bad - copy in everything I pick up, I scan the pages of newspapers and magazines to see
Freelance copywriting means I find myself reading any amount of adverts, articles, brochures, straplines, and headlines. I'm always keen to see other copywriter's styles and how they approach their work and get the razor-sharp results they’re after. There’s also the other side of me that loves to see some of the massive copywriting fails that
Best known for his novels ‘Animal Farm’, ‘The Road To Wigan Pier’ and, ‘Nineteen Eighty-Four’, Eric Arthur Blair, AKA George Orwell, was also a keen essayist, journalist, and critic. As such, Orwell created his own rules for writing. Six of them to be precise. Orwell's rules for writing As a copywriter, of all
