Would you trust this man? The evidence overwhelmingly suggests that, yes - actually you should. For your copywriting at least. And that’s because I’ve had the pleasure of winning the award for Most Trusted Freelance Copywriter 2019 (Devon) from SME News. If that doesn’t sway you, I don’t know what will. Building trust with consistency
Any business, large or small, benefits from client testimonials. For a freelancer like me, a 5-Star Google review is like SEO gold. But for any business, having the ‘social proof’ of genuine case studies can make a real difference to your bottom line. But why are case studies important for your business? Reviews and testimonials
One of the most important things about the freelance life (or any other business for that matter), is bolstering the client list. We all need clients to survive and want our metaphorical Rolodexes to be stuffed full of them, all emailing and calling in need of our services. That’s the idea anyway. The reality can
Every now and again, your Twitter feed can suddenly be doused with tweets involving a certain hashtag asking you to ‘#MakeAComedyScary’ or ‘#RuinAWeddingIn5Words’—the usual trivial phooey that keeps the tweet elite’s creative juices flowing. It’s just another weird and wonderful internet phenomenon that usually lasts for about 48 hours before it disappears and is forgotten
I have a strange feeling. I've found myself making money doing something completely different. And I like it. OK - so copywriting isn't 'completely different' as such, but it's different for me. It's become a career change at the tender age of 43 and it suits me. From printing press minder to Mac artworker (as
You know that point when life’s going pretty well, good things are happening as a copywriter and in life in general? Then, over there on the not too distant skyline, there’s a small rain shower, that you know is going to come and drench you just at the wrong time. For me, that particular downpour
Anyone who has done it or knows anything about skydiving will tell you, repeatedly, that you HAVE to do it. It’s something you NEED to do. It will be the best thing you’ll EVER do. It’s an experience of a LIFETIME. Not normally one to fall for such platitudes, how did this endeavour come about
We all get writer's block at some point, whether we’re copywriters, creative writers, novelists or bloggers. And these ‘blocks’ aren’t always limited to users of the pen. They can happen whichever creative path you’ve chosen and it can be tough to crack. As a copywriter, it’s more likely that a lack of inspiration can take
Whether we’re old hands at copywriting with years of dogged experience or fresh-faced rookies, improving our writing skills is an ongoing pursuit. Reading is integral to this improvement. Finding myself on the lookout for good - and bad - copy in everything I pick up, I scan the pages of newspapers and magazines to see
Freelance copywriting means I find myself reading any amount of adverts, articles, brochures, straplines, and headlines. I'm always keen to see other copywriter's styles and how they approach their work and get the razor-sharp results they’re after. There’s also the other side of me that loves to see some of the massive copywriting fails that
