Anyone who has done it or knows anything about skydiving will tell you, repeatedly, that you HAVE to do it. It’s something you NEED to do. It will be the best thing you’ll EVER do. It’s an experience of a LIFETIME. Not normally one to fall for such platitudes, how did this endeavour come about
We all get writer's block at some point, whether we’re copywriters, creative writers, novelists or bloggers. And these ‘blocks’ aren’t always limited to users of the pen. They can happen whichever creative path you’ve chosen and it can be tough to crack. As a copywriter, it’s more likely that a lack of inspiration can take
Whether we’re old hands at copywriting with years of dogged experience or fresh-faced rookies, improving our writing skills is an ongoing pursuit. Reading is integral to this improvement. Finding myself on the lookout for good - and bad - copy in everything I pick up, I scan the pages of newspapers and magazines to see
Freelance copywriting means I find myself reading any amount of adverts, articles, brochures, straplines, and headlines. I'm always keen to see other copywriter's styles and how they approach their work and get the razor-sharp results they’re after. There’s also the other side of me that loves to see some of the massive copywriting fails that
Being the Bowie fan that I am, I couldn’t resist a blog using the title of one of his albums. But, this is not a blog about the Dame. It's a blog about a writer who is as essential to writing as Bowie is to music. Step forward Mr. George Orwell. Best known for his
