What Is Anchor Text In SEO? Best Practices, Examples, And Common Mistakes As a copywriter, I get to understand a lot about how copy really works, beyond just what it says. One of those things is anchor text. Anchor text – those underlined, clickable words that can take a site visitor to another page,
Believe it or not, most businesses don’t have a website copy problem – they have a commitment problem. But what does that mean? The copy they’re using isn’t necessarily unclear, missing information, or even badly written (though they might all have something to do with it). They’re ‘overcommitting’. Basically, the website copy is trying to
If your business has always written any online or offline marketing copy in-house, outsourcing your copywriting to an unknown freelance copywriter can feel like a blind leap into the unknown. So if you’re ready to outsource some or all of that copy, but you’ve never needed to hire a professional copywriter before, don't worry. This
You’ve been told you should be blogging. Your web designer might have hinted at it when you launched your site. Your SEO agency probably said it too, making it part of your website’s overall SEO strategy. Those LinkedIn articles you skim-read over lunch? They probably mentioned it, too. And deep down, you agree with them.
Effective copywriting is essential for any business, whether it’s an SME or a global enterprise in B2B or B2C. Every business needs to attract potential customers, build brand trust, and stand out in a sea of sameness and AI-generated dross. But while the biggest companies will have an in-house marketing team with copywriters to
Whether you’re a global managing director, an SME owner, or a freelancer, one of the most important things you can do is boost your client list. We all need clients to survive and want our sales funnel to be at capacity with them emailing and calling in need of our services. That’s the idea, anyway.
Why E-E-A-T Matters For Content Marketing And Copywriting in 2026 In an article from 2024, I asked, ‘Blogs – are they still worth it?’ Well, of course they are – if you use Google’s Experience, Expertise, Authority, and Trust (E-E-A-T), which are important ranking factors for any blog or article. But, one of the latest
5 Reasons To Hire A Copywriter In 2025 Copy is a direct conversation with the consumer. A tidy little quote that neatly sums up what copywriting is. But many businesses don’t use a professional copywriter because they’re not entirely sure what a copywriter actually does or, more importantly, the value one can add. This might
NOW UPDATED (AGAIN) New to being a freelancer? Need some help from people who have 'been there, done that'? Luckily, plenty of recommended books are available to help you through, whatever your profession. Here's my pick of 7 of the best books for freelancers for 2026. Being a relatively experienced freelancer with 9 years of
If you're new to copywriting, the chances are you've got a reading list as long as your arm to get through. But even if you've been copywriting professionally for years, there's always another one to add to the list. Following on from my blog, 7 Of The Best Books For Freelancers, I've now curated this
