Writing an About page can be the hardest – some might say the worst – part of writing your website. While any freelance copywriter will summon the copy gods to nail an About Us page for their clients, writing your own can leave you feeling frustrated – or just too far out of your comfort
Being a member of the Pro Copywriters Network – an association that represents almost 1,000 pro commercial copywriters across the UK – comes with a lot of benefits. For an annual subscription, it gives me a whole lot of support as well as webinars, workshops, and a whole load of guest blogs with other copywriter's who
5 reasons to hire a copywriter Copy is a direct conversation with the consumer. A tidy little quote that neatly sums up what copywriting is. But many businesses don’t use a professional copywriter because they’re not entirely sure what a copywriter actually does or, more importantly, the value one can add. Which might lead you
Best Freelance Copywriter Of The Year - Winner! Award season is getting into full swing once more. And many of our social timelines are erupting with friends or colleagues attending an event, or even celebrating a win. But one set of awards I look forward to each year are the SME News Awards. And this
A few years ago, a freelance, direct response copywriter from Germany called Haris Halkic ran his own site. Nothing unusual there. But Haris conducted dozens of interviews with other copywriters from all over the world, in a series he called 'The Greatest Freelance Copywriters'. Epic stuff. But, earlier in 2021, Haris took the site down
Over the last couple of years, local business mag, QUAY Magazine, has been gathering pace and growing to become *the* business magazine to read. Only available in South Devon and Cornwall (though you can buy digital versions of the mag from the website), it gives local businesses of all sizes a platform to advertise and
To this, I say absolutely, yes. Professional copywriting that's high quality, well researched, and engaging really can work for your business. And with a healthy dose of SEO mixed in, it can make a real difference to your brand and your bottom line. Of course I’d say that. I’d be lying if I said I
So, you're looking to get your freelancing groove on in 2021, but where the hell do you start? I'm sharing a few of my own plans and evergreen tips on what to do, how to do it, and how to survive. All things that helped me when I ditched the office life. Making that leap
NOW UPDATED New to being a freelancer? Need some help from people who have 'been there, done that'? Luckily, there's plenty of recommended books out there to help you through, whatever your profession. Here's my pick of 7 of the best essential books every freelancer should read. Being a relatively experienced freelancer with 5 years
How's your website ranking these days? Are your blogs still appearing high in Google search results? If you think they should be doing better and ranking higher in search results, use these four simple tips on how to write better and higher ranking blogs and drive more traffic to your site. If you’re running any
