Copy is a direct conversation with the consumer. A tidy little quote that neatly sums up what copywriting is. But many businesses don’t use a professional copywriter because they’re not entirely sure what a copywriter actually does or, more importantly, the value one can add. Which might lead you to ask “Do I need
New to being a freelancer? Need some help from people who have 'been there, done that'? Luckily, there's plenty of recommended books out there to help you through, whatever your profession. Here's my pick of 7 of the best essential books every freelancer should read. Being a relatively experienced freelancer with 5 years of hard
How's your website ranking these days? Are your blogs still appearing high in Google search results? If you think they should be doing better and ranking higher in search results, use these four simple tips on how to write better and higher ranking blogs and drive more traffic to your site. If you’re running any
Being a member of the Procopywriters Network, the UK's largest association for commercial writers, comes with a lot of benefits. For an annual subscription, it gives me a whole lot of support as well as networking and work opportunities. But it also means I can get to shout about my story and how a copywriting
To this, I say absolutely, yes. Professional copywriting that's high quality, well researched, and engaging really can work for your business. And with a healthy dose of SEO mixed in, it can make a real difference to your brand and your bottom line. Of course I’d say that. I’d be lying if I said I
Would you trust this man? The evidence overwhelmingly suggests that, yes - actually you should. For your copywriting at least. And that’s because I’ve had the pleasure of winning the award for Most Trusted Freelance Copywriter 2019 (Devon) from SME News. If that doesn’t sway you, I don’t know what will. Building trust with consistency
Any business, large or small, benefits from client testimonials. For a freelancer like me, a 5-Star Google review is like SEO gold. But for any business, having the ‘social proof’ of genuine case studies can make a real difference to your bottom line. But why are case studies important for your business? Reviews and testimonials
So, you're looking to get your freelancing groove on, but where the hell do you start? I'm sharing a few of my own plans and evergreen tips on what to do, how to do it, and how to survive. All things that helped me when I ditched the office life. Making that leap from the
Setting up and settling into the freelance life (in any field) and working for yourself can be a pretty challenging time. When you've made that decision to create your own destiny rather than continuing to work for 'the man', it's all down to you. End of story. No more guaranteed salary, paid holiday or pensions.
One of the most important things about the freelance life (or any other business for that matter), is bolstering the client list. We all need clients to survive and want our metaphorical rolodexes to be stuffed full of them, all emailing and calling in need of our services. That’s the idea anyway. The reality can
