Project Description

Client: Stenlake Consulting // Connexion Software
Project: Web copywriting
When: Spring 2020

Image from Stenlake COnsulting home page

Stenlake Consulting is a UK-based data research and analysis company. With experience in multiple global sectors and industries, they make complex results easy to understand for businesses and their specific needs. As part of a brand new website, Stenlake needed brand new web copywriting.

Project Background

Using a 3-step process, Stenlake takes big data and simplifies it. The results make it easy for clients to put in place, track, and measure for their own business. To launch their new site, this is how Stenlake needed to break down a series of complex data services. To help them, MD Chris Stenlake chose the experienced web design and development services of Connexion Software. And it was them who brought me into the project to deliver copywriting across the new site.

Complex info needs simple copy

As a new website, it meant no previous content to work with. That led to a valuable discussion with Chris, giving me background information on him, the business, and its services. Chris also came through with notes and supporting material before I started my competitor research. We also looked at what tone, style, and direction the new copy should take across each page. That would help give potential clients relevant, helpful, and easy to understand information.

As always, I completed one key page to make sure I hit the mark for tone, language, and style. With that one approved by Chris, the remaining pages followed suit. As Stenlake’s services can be complex, we aimed for pages that were short and easy to understand. Getting detail across using simple language is key to gaining the client’s confidence. So while they recognise they need a particular service, they know that Stenlake can deliver for them.

Web copywriting for business

Web copywriting that uses simple, clear language is essential to making complex information easy to understand. Potential clients or customers can then make an easier decision on whether a company can do what they need them to do.  

When your business website is preparing for launch, make sure web copywriting is on your list of priorities. Alongside web design and other professional services you might need, engaging copy will make it easier for you to get seen in any online search.

For copywriting that works for your new website, contact me today to make sure it’s everything it needs to be. Want to see more? Here are some previous web copywriting projects.


“DropCapCopy did an outstanding job on the copy for our website and I can’t praise them enough. Graeme took the time to learn all about what we do and then provided us with content that we couldn’t dream of producing ourselves. An outstanding service and deserving of all the awards and praise coming their way. Thank you.”

Chris Stenlake, Managing Director