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Devon Website Copywriter
SEO website copywriting that gives your site the content it needs to attract and convert your customers.
As a Devon website copywriter based in Newton Abbot, I work with SMEs, marketing teams, and creative agencies in Exeter, Plymouth, across the south west , and the UK to deliver website and landing page copy that connects, converts, and performs. Every word is fully planned, researched, and refined to align with your brand voice, audience, and goals – because effective SEO web copy isn’t just about filling space, it’s about driving real results for your business.
A great website is only as strong as its words. Your design might look impressive, your product might be the next big thing, and your service might be the best around, but without helpful, clear, and engaging content, your site can easily get lost. High-quality copy will help your B2B, B2C, or D2C business get found in search results, hold attention once visitors find you, and turn interest into action.
Whether you’re launching a new website, refreshing outdated pages, or improving your SEO performance, I can help you create web content that works hard for you – authentic, search-friendly, and written to convert.
What website copywriting services do I offer?
As a Devon website copywriter, my recent work has seen me writing copy for a whole range of industries and sectors, from construction and luxury property to clothing, education, and food and drink. In every project, whether you’re a small business, an SME, or a larger brand, my website copywriting services are custom-written for you, to reflect your industry and audience and deliver SEO-driven content, plus page titles and meta descriptions for every key page your business needs, including:
Check out a few previously written website copywriting projects for Sherwoods, Prestige Professional, and Nathan McCarter Joinery.
How much does website copywriting cost?
As a Devon website copywriter, I’m likely to be competitive on price. But costs will depend on what you need and what’s required. For a basic site of around 5-7 pages, costs will be around £2,000 (0% VAT). Larger sites will cost more, but however many pages you need for your site, let’s have a chat, and I’ll send you a detailed proposal of the costs and work involved.
If you already have web copy that just needs refining or checking over, proofreading and copyediting might be a better option for you.
Whatever your business, product, or service, my SEO website copywriting will give your site the content your customers want to read. It will help them find the answers they want quickly and easily and make it an effortless and enjoyable experience, helping you rise above your competition.
What IS website copywriting?
Website copywriting (or website content writing) is all about the process of writing persuasive, SEO-friendly content for your key web pages (homepage, about page, services, product pages, or landing pages). Its purpose is to attract visitors, guide them through your site, and convert them into customers.
People read web pages differently from reading anything in print, and it involves a lot of skimming and scrolling. So, content that captures attention and tells people what they want to know immediately is essential to keep them from clicking the ‘back’ button and leaving your site in the dust. But crucially, the copy should also guide and persuade them to use you instead of one of your competitors.
This type of copy is essential. It shapes your visitor’s user experience and journey through your site. But your current website copy might be overly complicated, which is why many businesses struggle to simplify their website messaging to help pages convert. Whatever stage of the buying process they’re at, it can influence their decision, whether that’s buying, contacting you, downloading something, or even just spending more time on your site.
You can only do all this by having engaging, keyword-rich copy that’s full of personality, easy to read, and doesn’t use jargon or buzzwords. What’s more, this blend adds up to content that works for people first and foremost. But it’s also the type of content that search engines love, so you see a boost in rankings. And this Devon website copywriter can tick all those boxes for you.
Why use a professional website copywriter?
While website copywriting might sound easy, there’s definitely an art to it. And hiring a freelance website copywriter means your site content is well-structured and custom-written in your brand identity, tone, and style for your audience, with SEO for search engines and AI search. It’s a solid investment that can boost your online presence and take your business to the next level. Here’s how:
Increased sales: Compelling copy can persuade potential customers to take action, resulting in more sales for your business.
Better communication: Clear messaging ensures your potential customers clearly know what you offer and why it matters.
Improved branding: Clear, concise website copy reflects your brand’s tone and style, improving your brand’s identity and building authority.
Increased traffic: SEO keywords and phrases can help improve your website’s visibility in Google and AI searches, driving traffic.
Competitive edge: Give your business a competitive edge to help you stand head and shoulders above others in your industry.
What’s the website copywriting process?
When you follow a clear process, copywriting isn’t guesswork. It’s a collaboration. Whether copywriting for websites, brochures, or brochures, I use a four-step process. Here’s an overview breakdown of the four steps of my copywriting process, and what you can expect when working with me as your freelance copywriter.
Step 1: Briefing
We’ll kick things off with a call, Zoom, or in-person meeting to define your goals, audience, tone of voice, and SEO needs. A clear brief means the project runs smoothly and the copy reflects your brand.
Step 2: Research
I’ll dig into your business, customers, competitors, and existing content. This stops your copy from sounding generic and makes sure it’s targeted, authentic, and different from the rest of your market.
Step 3: Copywriting
Using the brief and research, I’ll draft compelling, SEO-driven copy that sounds like you – not an outsourced copywriter. It’ll capture attention, keep readers engaged, and persuade them to take action.
Step 4: Feedback
No first draft is ever the last. We’ll work together on revisions until every word is right, so the final copy is accurate, consistent, and ready to perform.
For more information on this process, read my quickstart guide to get copy that really works for your business.
“Special thanks to Graeme and his comprehensive and inspiring approach.
The process wasn’t just about building a website – it was about crafting the story of our team and we are super proud of the finished product. For those embarking on any upcoming projects don’t hesitate to connect with Graeme.”
Kevin Wiltshire | Contracts Director, Sherwoods
Find out more about how I can help your business with other copywriting services, including:
SEO Blog writing services | Brochure copywriting services | Business case study writing services | Proofreading and copyediting services