5 reasons why you really should use a copywriter
“Copy is a direct conversation with the consumer”
A succinct little quote that neatly sums up what copywriting is. But many businesses don’t use a copywriter because they’re not entirely sure of what it is we actually do or the value we can add. Which leads them to the question, “Do I even need one?”.
In every aspect of marketing, there’s a need for words. There’s the big stuff like writing website content, brochures and sales emails. There’s also the smaller stuff like product descriptions, blogs or social media posts. They’re just as valuable but often get overlooked. But writing compelling and engaging web pages is the king of content marketing and sales.
Size Doesn’t Matter
Larger businesses might have an in-house copywriter and/or marketing team to take care of copy. But for smaller businesses, it’s easy to overlook the importance of words. Especially when a large financial outlay goes on web design or graphic design for brochures.
Often, the phrases “It’s only words – I’ll write it myself” and “How hard can it be?” are thrown around without looking at the bigger picture. Yes, they’re words and you could write them yourself, but how good will they be and what results would you get?
It doesn’t matter whether you’re a one-man-band or a global company with hundreds of employees. You’re all in the same game of trying to sell and market your product or service and make it stand out among your competitors. So, why wouldn’t you invest in the benefits a good copywriter will bring you?
Here’s 5 reasons why you absolutely should…
1). You’re too close to your business, product, or service
While you may be an expert in your field, you might not be an expert in marketing your products or services. If you’re writing your own copy, you’ll often focus on the business aspect of how you’re bigger and better than your competitors. Doing this is ignoring your customer and their needs. And that doesn’t make for easy or enjoyable reading for the very people you’re trying to sell to.
A professional copywriter isn’t involved in your day to day business activities. So, you’ll get a fresh perspective on your product, service or business. They’ll be able to communicate your service or product benefits far more effectively to your potential customer.
2). Your time is too valuable
When you’re running a business, your time goes on managing all the daily tasks that go with it. You don’t have time to focus on your web and marketing priorities. Writing good copy for brochures, websites or any other marketing material, takes time. If you opt to write your own copy, it may take 3 or 4 times longer to write than it would take a pro copywriter.
In the end, you may decide to cut your losses and let a copywriter write it anyway. Why not save yourself that time and effort? Hire a freelance copywriter who’ll capture your services, features and benefits quickly and efficiently. Deadlines remain intact and you can reap the rewards of more sales, more quickly. And you spend your valuable time on building your business.
3). You’ll get fresh web content each time
You might think that duplicating copy throughout your website will save you time. It will, but it doesn’t look good and will definitely be a reason for your site visitors to look elsewhere. Google doesn’t like duplicate copy on pages and you need Google on your side if you want to rise up the search rankings and beat your competitors.
A professional copywriter will provide you with fresh content, making sure each web page is a high quality, Google-friendly sales machine. Bringing organic traffic (visitors coming to your site through a standard web search) to your site is the ultimate SEO goal. Informative, valuable, and well-written content is vital for this and a good copywriter will deliver it.
4). You’ll get maximum investment with minimal expense
Spending thousands of pounds on original web content won’t be necessary for the majority of businesses. Though a copywriter’s fee will add to the overall cost of your snazzy new website, in return you’ll get fresh content (see above) that will help you:
• Promote your business, products, or services effectively
• Gain more potential customers
• Increase brand awareness
• Increase conversion rates
• Increase sales
Copywriting is a skill and a professional copywriter will command a professional fee for their expertise. But using one shouldn’t break the bank and will prove to be a sound investment in the long term. Once the copy is complete, it’s yours to enjoy.
5). You’re not a copywriter – I am
As I mentioned right at the top, you’re more than likely an expert in your business and in the products you sell or the services you provide. That’s great. But you’re not a copywriter. Running a business successfully means making mistakes and learning from them over time. You’ve been there and done that. A copywriter has been there and done it too.
Copywriters don’t need to be an expert in your business to write like one. We talk to you to find out more, we look at your previous marketing literature, we research, we use our own experience, both as a writer and as a consumer.
We’ve learnt the skills to write concise web copy that’s original, easy to read and has the SEO keywords required for you and your website. We know how to give you well-structured content that will get people onto your site and stay there.
Giving you the edge
So there you have it. 5 reasons why you absolutely should hire a freelance copywriter. This list isn’t exhaustive, but it gives you a good idea of why you should let a professional copywriter write your web pages and marketing content. Hiring a good one will be a move that gives you the edge.
Lucky for you, I’m perfectly poised to deliver engaging and effective copy for your web pages and online content. Check out some of my testimonials and read a bit more about how I can help your business.
When you’re ready to go ahead or if you want a chat to find out more, get in touch and let’s get started!
Images courtesy of istock.com and expresswriters.com
Published by Graeme on 11 April 2016