Being a member of the Pro Copywriters Network – an association that represents almost 1,000 pro commercial copywriters across the UK – comes with a lot of benefits. For an annual subscription, it gives me a whole lot of support as well as webinars, workshops, and loads of guest blogs with other copywriters who have 'been
Best Freelance Copywriter Of The Year - Winner! Award season is getting into full swing once more. And many of our social timelines are erupting with friends or colleagues attending an event, or even celebrating a win. But one set of awards I look forward to each year are the SME News Awards. And this
A few years ago, a freelance, direct response copywriter from Germany called Haris Halkic ran his own site. Nothing unusual there. But Haris conducted dozens of interviews with other copywriters from all over the world, in a series he called 'The Greatest Freelance Copywriters'. Epic stuff. But, earlier in 2021, Haris took the site down
Over the last couple of years, local business mag, QUAY Magazine, has been gathering pace and growing to become *the* business magazine to read. Only available in South Devon and Cornwall (though you can buy digital versions of the mag from the website), it gives local businesses of all sizes a platform to advertise and
A few years ago, a business publication called Quay Magazine launched to serve the local bay area in South Devon. Alongside different articles, one section featured an interview with a local business owner to get a bit of background on their business journey. This section was called 'Alex Interviews...'. In the time that's passed, Quay
To this, I say absolutely, yes. Professional copywriting for business owners should be high quality, well-researched, and engaging – and it really can work for your business. And with a healthy dose of SEO mixed in, it can make a real difference to your brand and your bottom line. Of course, I’d say that. I’d
Would you trust this man? The evidence overwhelmingly suggests that, yes - actually you should. For your copywriting at least. And that’s because I’ve had the pleasure of winning the award for Most Trusted Freelance Copywriter 2019 (Devon) from SME News. If that doesn’t sway you, I don’t know what will. Building trust with consistency
Any business, large or small, benefits from client testimonials. For a freelancer like me, a 5-Star Google review is like SEO gold. But for any business, having the ‘social proof’ of genuine case studies can make a real difference to your bottom line in 2024. But why are case studies important for your business? Reviews
One of the most important things about the freelance life (or any other business for that matter), is bolstering the client list. We all need clients to survive and want our metaphorical Rolodexes to be stuffed full of them, all emailing and calling in need of our services. That’s the idea anyway. The reality can
Every now and again, your Twitter feed can suddenly be doused with tweets involving a certain hashtag asking you to ‘#MakeAComedyScary’ or ‘#RuinAWeddingIn5Words’—the usual trivial phooey that keeps the tweet elite’s creative juices flowing. It’s just another weird and wonderful internet phenomenon that usually lasts for about 48 hours before it disappears and is forgotten
