Effective copywriting is essential for any business, whether it’s an SME or a global enterprise in B2B or B2C. Every business needs to attract potential customers, build brand trust, and stand out in a sea of sameness and AI dross. But while the biggest companies will have an in-house marketing team with copywriters to cover
Whether you’re a global managing director, an SME owner, or a freelancer, one of the most important things you can do is boost your client list. We all need clients to survive and want our sales funnel to be at capacity with them emailing and calling in need of our services. That’s the idea, anyway.
Why E-E-A-T Matters For Content Marketing And Copywriting in 2025 In an article from 2024, I asked, ‘Blogs – are they still worth it?’ Well, of course they are – if you use Google’s Experience, Expertise, Authority, and Trust (E-E-A-T), which are important ranking factors for any blog or article. But, one of the latest
5 Reasons To Hire A Copywriter In 2025 Copy is a direct conversation with the consumer. A tidy little quote that neatly sums up what copywriting is. But many businesses don’t use a professional copywriter because they’re not entirely sure what a copywriter actually does or, more importantly, the value one can add. This might
NOW UPDATED (AGAIN) New to being a freelancer? Need some help from people who have 'been there, done that'? Luckily, plenty of recommended books are available to help you through, whatever your profession. Here's my pick of 7 of the best books for freelancers for 2025. Being a relatively experienced freelancer with 9 years of
If you're new to copywriting, the chances are you've got a reading list as long as your arm to get through. But even if you've been copywriting professionally for years, there's always another one to add to the list. Following on from my blog, 7 Of The Best Books For Freelancers, I've now curated this
When you use a freelance copywriter for any outsourced content creation, especially for the first time, it’s understandable you may be a bit wary of their abilities. After all, they’ll be a complete stranger to your business. They won't work there and may know precious little about your industry or sector. So, how does it
Blogs. Are they still worth it? In 2025, these website workhorses get a bit of a bad rap from people. “Do they work?” “Are they worth it?” “What’s the point?” Well, according to Semrush, “blog posts are still one of the most effective ways to connect with your target audience.” And they know a thing
Wrong punctuation, grammatical errors, and typos can let down the pages of your brochure, blog, or website, making your business look bad. And you don't want that, right? If you’ve written your own content, having it checked by a proofreader and copyeditor can be the best money you spend on your project. But, proofreading vs.
As a freelance _______ (enter your role here), how do you find clients? I would say ‘win’ clients, but that sounds unnecessarily competitive when us freelancers are all about collaboration. Do you find clients as a freelancer? Or do they find you? Either way, it can often be a source of worry. Well, maybe ‘worry’
